crafting connections

This project was completed for my third-year art direction course. The assignment was to choose a non-profit organization and create a campaign encouraging people to donate money to the cause. I chose the Sea Turtle Conservancy out of my love for the animal and marine life. With all 7 species of sea turtles endangered, I wanted to put a lot of emotion into the ads to get people thinking about the importance of this organization. By using the baby turtles, and the statistic that only about 1 in 1,000-10,000 turtles will survive to adulthood, I came up with the idea of “only one will survive”.