ARBY'S CAMPAIGN RE-DO

This was a project completed for my senior year art direction course. The assignment was to choose an ad campaign that wasn’t successful and create a new campaign around the same idea. I chose Arby's restaurant and their existing campaign that felt very outdated and wordy. Targeted to people that hunt, I wanted to switch the focus of the ads from the hunt of the animals for meat, to their prized possession, the sandwich.